TEOTOKI
EMELIE VON HOFSTEN
The beautiful Emelie Von Hofsten, founder and designer of Teotoki, joins Seezona’s campaign looking refined and elegant in a capelet white dress by Julianna Bass – a classic style to take you through day or night. All paired with an exquisite gold clutch from Corto to add just enough sparkle in the mix.
I like this look because it is very classic and works both day and night. The bag from Margi adds some colour and to give the look some edge I would wear these super cool sunglasses from Oh My Eyes.
Tell us about your background and your brand Teotoki?
When I was younger, I dreamed of becoming an actress, but when I found an old jumpsuit in my mother’s wardrobe almost five years ago, I decided to make a career change. My mother lived in New York in the 70s and used to hang out at Studio 54, where she often wore jumpsuits. I decided to create a modern version of the garment and when I wore it to different occasions, I often heard from my friends that they had been looking for something just like that. After some research, I realized that is was an unexploited market and that there was no one specializing in making nice jumpsuits.
Describe your every-day style
I would describe my style as classic, colourful and feminine. Or that is at least how I hope other people perceive it as!
What is your go-to-garment, your favourite in the wardrobe?
A pair of high-waisted, flared trousers with two big gold buttons that I got from Zara several years ago. They can be used day and night, depending on how you style them.
SHOP EMELIE'S FAVOURITES
I get a lot of my inspiration from Pinterest and Instagram.
Who are your favourite designers at Seezona.com?
Some of my favourite designers include Zimmerman, Temperley London, Alexis and Julianna Bass.
What was your last purchase?
My last purchase was a dotted beach dress from Alexandra Miro.
What is your next purchase?
My next summer purchase I have spotted is a maxi dress from a wonderful Turkish brand called Gul Hurgel.
Emelie is wearing the Lina R skirt from Britt Sisseck and the Emilie floral blouse, also from Britt Sisseck.
Favourite destination?
My favourite destination is definitely New York. The perfect place to combine both business and pleasure at the same time.
Favourite restaurant?
One of my favorite restaurants is Indochine in New York. Stylish décor and always great food.
Favourite accessory?
I am a hoarder when it comes to big earrings in all forms. At least once a week I go to “Antikt Gammalt och Nytt” in Stockholm to buy a new pair of earrings.
Whose wardrobe would you not say no to?
I would love to have Laura Will’s wardrobe. Go and check out her Instagram so you understand why: @thefashionbugblog. So great!
I will spend the first weeks of July in Corsica with my boyfriend and then we will continue to Ibiza with some friends. I have never been to Ibiza so that I am very excited about.
You have 5 minutes to get ready, what is most important?
I would first throw on some mascara and blusher. Then I would probably just tie my hair up if I was in a real hurry and wouldn’t have time to style it.
What is your most extravagant purchase?
Two long dresses from Alberta Ferretti that I bought many years ago. They are so spectacular that, unfortunately, I have only used them once but will use them this summer for the upcoming wedding-season.