Michelle Watson, the founder of MICH, pioneered the fashion-forward athletic wear aesthetic with artfully placed mesh inserts, strappy sports bras and sophisticated cut-outs. These details, inspired by superheroines, ‘90’s European designers and nature, have become MICHI signatures. The brand strongly believes in designing collections that enhance performance and ignite self-expression, combining high performance with high fashion. The products are designed with breathability, stretch ability, quick dry fabric and the brand’s famous three-inch waistband, designed to hold everything in and provide maximal comfort. The brand is based in Toronto, where all products are manufactured with precision and attention, with the goal to make products that last. MICHI manufactures 95% of their leggings and bras with sustainable, Bluesign approved textiles. Also, since 2011, MICHI has been using a female owned factory outside of Toronto, where employees are compensated with a living wage and given the option of flexible hours in order to support working women.