The brand embodies a blend of structured simplicity and modern sophistication to create the perfect office look for the urban career woman. Signature silhouettes include structures and drapes inspired by architecture and natural movements. Each design is also created with versatility in mind, to be dressed up or down- from day to evening. Neat tailoring, sleek colours in combination with feminine lines and minimalistic details are set as the essences of the brand. High quality in material and making are the main keystones behind the label.