Seezona is a global marketplace based in Stockholm, Sweden, carefully curating emerging fashion brands founded by women from across the world. Our commitment lies in sourcing up-and-coming designers with a focus on design and female empowerment, while also valuing craftsmanship and sustainability. Launched in 2018 by Anna-Carina Helander, our platform showcases over 150 international labels, meticulously selected for their potential to evolve into global brands.

"I created Seezona to highlight talented female designers and assist them in reaching a global audience. Many brands face challenges in scaling due to operational or financial reasons. We are here to eliminate those obstacles by providing a platform for them to connect with more customers and expand internationally," says Anna-Carina Helander, founder & CEO.

By offering a vetted selection of emerging brands under one roof along with global payment and shipping solutions, Seezona adds a layer of trust and ease for customers to buy from newly established designers. Seezona delivers a distinguished product mix through a continuously updated inventory ensuring that customers looking for something unique will never come up short. Seezona’s goal is to launch tomorrow’s it-designers, hence aspiring to be the go-to platform for design enthusiasts.

Our model

To tackle the common challenges faced by fashion brands, Seezona has taken a proactive step by developing a custom technical platform. This platform forms the core of our operations, ensuring a seamless and cutting-edge experience for our customers.

A unique aspect of our strategy is the choice not to buy stock from brands. Instead, we've embraced a digital integration method, smoothly incorporating all brands and their products into our platform. We also handle shipping directly from the brands to our customers through top-tier couriers. Additionally, our dedicated team manages all aspects of customer service, providing a comprehensive and hassle-free experience.

As part of our ongoing dedication to offering our customers a continuous stream of new styles, we introduce new brands and products several times per week. This commitment means that if you are someone who loves discovering the latest trends and styles, Seezona is your go-to destination. Our mission is to empower fashion through innovative technology.

Values

Promoting female empowerment is a core value ingrained in Seezona's mission. Our platform, carefully crafted by women for women, actively contributes to supporting female entrepreneurs and their communities on a global scale.

With a commitment to a fully digitalized approach in all our processes, we've successfully reduced the risk of overproduction. Most of our partnered brands opt for on-demand or small-batch production, ensuring each piece is unique and cherished. Facilitating direct shipping from our partnering brands to customers has streamlined the entire value chain, leading to a reduction in transportation CO2 emissions. One of our overarching goals is to demonstrate that the fashion industry can responsibly and sustainably promote creativity.

About the Founder

Meet Anna-Carina, the visionary founder behind Seezona. Anna-Carina’s journey began in 2018, driven by her profound interest in fashion and a keen entrepreneurial mindset. Armed with a business degree and a passion for technology, she identified a crucial issue within the fashion industry – the daunting entry barriers for emerging designers to achieve global visibility and scale their operations without substantial investments.

Anna-Carina’s interest in fashion traces back to her early years. She would spend her spare time exploring concept stores carrying small designers to create a unique collection of pieces in her wardrobe. Her commitment to niche brands and the understanding of the challenges faced by them led her to envision a platform that simplifies their journey to international success.

Anna Carina’s expertise in business development, marketing, corporate finance, and corporate governance has been instrumental in shaping Seezona. Having served on the boards of various private and listed companies in Sweden, Anna-Carina brings a wealth of experience to her role as the driving force behind Seezona’s journey.

Registered address

Seezona AB
Riddargatan 17
114 57 Stockholm
Sweden

Registration number

556789-7078