Ilouity

When realizing that finding jeans during maternity proved to be an impossible task, Fanny Herngren Rosén and Asli Tunhammar founded ILOUITY. Working closely with expert manufacturers in Turkey, ILOUITY has created flare, straight, and wide-leg maternity jeans with a composition, fit, and feel that offer comfort and support for the mother-to-be, with a look and feel of premium denim. ILOUITY also offers a range of pregnancy tank tops and maternity leggings.