SEMSEM

SemSem is a New York-based brand founded in 2015 by entrepreneur Abeer Shoukry-Al Otaiba. The brand, which is inspired by her daughter Samia and the vision of a fashion brand that connects mothers and daughters, is a luxury, ready-to-wear fashion line for women and girls. Each piece is hand-crafted, drawing inspiration from Abeer's background in entrepreneurship and engineering, as well as the Eastern and Western cultures that shaped her upbringing.